Date of issue：2023.07.20
Company News
Outdoor LED display with its unique creativity on the outdoor advertising industry first
At present, the outdoor led display with its unique creativity, high-definition multi-angle vision and large-area interaction and other functions, more and more advertisers and audiences like, its radiation range gradually from the first and second tier cities . There is no doubt that the outdoor led display advertising media market has become the blue ocean market of led display enterprises, especially the change of various new technologies and new ideas, which brings more possibilities, and when the outdoor LED display screen hits the "whimsy" of advertising people, it is really amazing! 1，Energy saving starts from this moment, a digital billboard with automatic power failure To raise awareness of energy conservation, JWT commissioned a digital billboard in London, which consists of a simple circuit diagram and a Kit Kat chocolate-style switch. As the clock struck 8:30, the Kit Kat on the circuit suddenly broke into two pieces, and the power to the poster was shut down. Coinciding with the turn off of the lights on the tower bridge, this perfect linkage gives the illusion that it has turned off the power to the bridge. 2, the menu icon turns into the weather forecast on the led large screen Recently, McDonald's, which prefers outdoor advertising, has amplified its move: It uses real-time data from the weather Bureau on the LED screen to bring new life to the unpredictable weather. A hamburger without packaging represents the sun, sunny weather is fine; And an overturned French fries means rain, remember to take an umbrella when you go out; Fries dipped in tomato sauce are a vivid expression of temperature; Smoking coffee means cloudy. A total of eight different ICONS are designed to show the weather changes in April. 3, digital blessing, more flexible dissemination methods With the successful laying of large-scale digital outdoor network, as well as the continuous breakthrough of led display technology, as well as the addition of new ways and new technologies such as live broadcast, multi-screen broadcast, screen package, and interaction, it flexibly meets the multi-dimensional needs of outdoor large screens, and makes up for the defects of conventional outdoor media demands in monotonous form and simple operation. 4, Touch small pitch LED, interactive experience is better Not only that, the current outdoor display products of many screen companies have also begun to tend to interactive technology. Recently, the industry's screen companies launched a touchable, writable COB small pitch LED system, the use of infrared scanning multi-point technology to achieve multi-point smooth touch effect, can be customized according to the actual needs of users to achieve effective touch area, in the field of large screen opened the "human-computer interaction" new experience. Outdoor advertising has long crossed an era of one-way communication, how to make the audience become part of the interaction has been the theme of the current outdoor LED advertising development research, but also led display enterprise technology, product, solution innovation direction. In terms of content communication, the future of flexible creativity and the integration of diversified innovative ways will become the mainstream development direction of LED. The current outdoor LED screen is in the development of the tuyere, we should grasp this historical opportunity, hope that the outdoor led screen can become a beautiful landscape of the city and a symbol of urban culture, and even a key node of urban cultural inheritance, rather than a stumbling block.
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