Recently, the Chinese animated film Ne Zha: The Demon Boy II has set off a global movie-watching craze with its unique narrative style, stunning visual effects, and profound cultural connotations. The success of this film is not only attributed to the quality of the film itself but also to its powerful marketing and promotion. Among them, the role of outdoor LED display screens is particularly crucial. 

1. The extremely powerful visual impact of outdoor LED display screens

Modern LED large screens, with their high - brightness, high - contrast - ratio, and wide - viewing - angle characteristics, create an extremely strong visual impact in high - traffic areas such as urban business districts, landmark buildings, and transportation hubs. Movie promotional posters, dynamic trailers, images of leading characters, and other content are played in a loop on outdoor large screens, which can quickly attract the audience's attention and increase the exposure rate. For example, in core business districts like Sanlitun in Beijing, Nanjing Road in Shanghai, and Huaqiangbei in Shenzhen, the movie promotional images on giant LED screens have rapidly spread the popularity of Ne Zha: The Demon Boy Making Havoc in the Sea.

2. Strong Interaction Promotes Social Fission Communication